Tactics Keep You Busy.
Strategy Makes You Valuable.
As an experienced marketing leader for a small to mid-sized business, you wear many hats. You’re launching campaigns, managing vendors, and reporting metrics, but too often, you’re left out of the big decisions.
What if you could move beyond the tactics and earn a seat at the leadership table?
My Marketing Map gives you the foundations, frameworks, and coaching to do exactly that.
This isn’t about learning basic tactics. It’s about mastering the frameworks and leadership skills that earn you influence at the executive table.
Why Choose
My Marketing Map
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Built for SMBs: Focused on the unique challenges of small and mid-sized businesses.
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Proven Frameworks: Foundational frameworks that move you from tactical to strategic.
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Career Acceleration: Gain the influence, credibility, and clarity you need to lead.
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Coaching & Community: Learn alongside peers and get expert guidance weekly.
Three Strategic Programs. One Clear Path.
Build momentum as each course stacks your strategic growth from Market to Message to Map.
Each program includes:
• Informational lessons with real-world examples
• Downloadable frameworks and templates
• Actionable activities you can use right away
You won’t be going it alone. Weekly "Office Hours" are small-group coaching sessions in a virtual meeting space. These sessions provide:
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Real-time feedback on your work
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Peer accountability and collaboration
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Guidance from an experienced marketing leader
Stop Managing.
Start Leading.
Our proven frameworks, refined over more than a decade, will help you unlock your potential and move from mid-level marketer to a seat at the executive table.
With practical processes and dedicated career coaching, you’ll gain an actionable path to strengthen your leadership skills, broaden your business acumen, and expand your professional influence, equipping you to take your career to the next level and drive lasting value for your company and yourself.
At My Marketing Map, we empower experienced marketers to become strategic leaders who make a meaningful business impact through proven frameworks, personalized coaching, and a growth‑driven mindset.
Real Marketers. Real Results.
"I still call Brian when I need to reset, rethink, or recharge. He's been a manager, a mentor, and a friend. And someone I trust when I need to elevate my next move."
Maureen K.
VP, Strategic Communications; Healthcare
“I got the program coaching
at a pivotal time in my career and life. Without the guidance, encouragement, and mentorship, I wouldn’t have learned
to think bigger.”
Stacy N.
Creative Design Agency Owner
“My Marketing Map gave me exactly what I needed. Real frameworks I could use right away. It helped me connect strategy to action and speak the language leadership listens to.”
Alex B.
Marketing Director; Nonprofit
Marketing strategy starts with The Market program. Gain the foundations and frameworks to truly understand your market and identify your best buyers. With actionable activities and virtual coaching, you’ll build the clarity, concepts, and confidence to lead at the executive level.
Start the Conversation. Shape the Future.
I created My Marketing Map for my tribe of marketers to help them move from tactical execution to strategic leadership. If you’re ready for the clarity and confidence that come from marketing foundations and frameworks that build value, let’s start the conversation.
Tell us a little about yourself and your priorities, and we’ll show you how to get there.
We respect your time and your inbox. No spam. Just professional development and coaching for marketing leadership that works.
Please hold us to that, and let us know how we can better serve you and help you grow your organization and your career.
Brian Talbot
My Marketing Map
“Is this program right for me?”
My Marketing Map programs are built for experienced marketers at SMBs who are ready to move beyond tactical execution into strategic leadership. This is an advanced, premium program and not an entry‑level group of courses.
What if I don't have much time?
My Marketing Map is designed for busy professionals. Each lesson is short, focused, and paired with activities you can apply directly to your current role. With weekly office hours, you’ll get support to keep you progressing without adding hours of study to your week. Most participants spend1–2 hours per week.
When are the weekly Office Hours?
We host live small‑group office hours every Tuesday at 3:00 PM CT via our virtual meeting space. These sessions are designed for personalized coaching, Q&A on lessons and activities, and networking with peers on the same journey.
What if I’m not sure I’m ready for a leadership role yet?
That’s exactly why we built this program. My Marketing Map gives you the clarity, confidence, and strategic tools to step into leadership at your own pace. Even if you’re not moving into the C‑suite tomorrow, you’ll be building the skills and influence to be ready when the opportunity comes.
How long does it take to complete each program?
Each program is self‑paced, with about 10 to 15 hours of core content and activities, plus an hour of weekly coaching. Most participants complete a program in about 25 hours across 10 weeks, while applying activities directly to their current marketing efforts for real-time improvement.
When do the programs launch?
The courses roll out in sequence:
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The Market launches September 1st
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The Message launches October 1st
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The Map launches November 1st
Each program builds on the last, giving you a progressive path to strategic marketing leadership.