Tactics Keep You Busy.
Strategy Makes You Valuable.
As an experienced marketing leader for a small to mid-sized business, you wear many hats. You’re launching campaigns, managing vendors, and reporting metrics, but too often, you’re left out of the big decisions.
What if you could move beyond the tactics and earn a seat at the leadership table?
My Marketing Map gives you the foundations, frameworks, and coaching to do exactly that.
This isn’t about learning basic tactics. It’s about mastering the frameworks and leadership skills that earn you influence at the executive table.
Why Choose
My Marketing Map
-
The sequence is the strategy. Market before Message. Message before Map. The order isn't arbitrary. It's why the work holds together when everything else falls apart.
-
Built from real client work. The framework behind these programs isn't borrowed theory. It was developed inside actual B2B companies, refined over 30 years, and tested against real growth problems.
-
You apply it as you learn it. Every lesson comes with activities you use on your current company, in your current role. You don't finish the program and then start. You start the moment you enroll.
-
Peers who are doing the same work. The community and weekly Office Hours aren't a bonus feature. They're where the real learning happens — with marketing directors facing the same challenges, in the same kinds of companies.
Three Strategic Programs. One Clear Path.
Build momentum as each course stacks your strategic growth from Market to Message to Map.
Each program includes:
• Informational lessons with real-world examples
• Downloadable frameworks and templates
• Actionable activities you can use right away
You won’t be going it alone. Weekly "Office Hours" are small-group coaching sessions in a virtual meeting space. These sessions provide:
-
Real-time feedback on your work
-
Peer accountability and collaboration
-
Guidance from an experienced marketing leader
Stop Managing.
Start Leading.
Most experienced marketers aren't held back by skill. They're held back by the absence of a strategic framework, and a company culture that keeps pulling them back into execution.
That's the pattern My Marketing Map was built to break.
The Market-Message-Map framework comes from more than 30 years of marketing leadership and a decade of fractional CMO work with B2B companies. It is the same system Brian Talbot builds with his clients, structured as a professional development program for the marketing directors who are ready to lead at that level, not just execute at it.
You'll leave with more than a certificate. You'll leave with a framework your leadership team can see, a strategic voice they'll listen to, and a clear path to the seat at the table you've been working toward.
Real Marketers. Real Results.
"I still call Brian when I need to reset, rethink, or recharge. He's been a manager, a mentor, and a friend. And someone I trust when I need to elevate my next move."
Maureen K.
VP, Strategic Communications; Healthcare
“I got the program coaching
at a pivotal time in my career and life. Without the guidance, encouragement, and mentorship, I wouldn’t have learned
to think bigger.”
Stacy N.
Creative Design Agency Owner
“My Marketing Map taught me that I already had the strategic mindset and approach, but gave me the tools and resources I needed to use right away and bring other leaders along with me in the process. ”
Alex B.
Marketing Director; Nonprofit
Marketing strategy starts with The Market program. Gain the foundations and frameworks to truly understand your market and identify your best buyers. With actionable activities and virtual coaching, you’ll build the clarity, concepts, and confidence to lead at the executive level.
Start the Conversation. Shape the Future.
I created My Marketing Map for my tribe of marketers to help them move from tactical execution to strategic leadership. If you’re ready for the clarity and confidence that come from marketing foundations and frameworks that build value, let’s start the conversation.
Tell us a little about yourself and your priorities, and we’ll show you how to get there.
We respect your time and your inbox. No spam. Just professional development and coaching for marketing leadership that works.
Please hold us to that, and let us know how we can better serve you and help you grow your organization and your career.
Brian Talbot
My Marketing Map
“Is this program right for me?”
My Marketing Map programs are built for experienced marketers at SMBs who are ready to move beyond tactical execution into strategic leadership. This is an advanced, premium program and not an entry‑level group of courses.
What if I don't have much time?
My Marketing Map is designed for busy professionals. Each lesson is short, focused, and paired with activities you can apply directly to your current role. With weekly office hours, you’ll get support to keep you progressing without adding hours of study to your week. Most participants spend1–2 hours per week.
When are the weekly Office Hours?
We host live small‑group office hours every Tuesday at 3:00 PM CT via our virtual meeting space. These sessions are designed for personalized coaching, Q&A on lessons and activities, and networking with peers on the same journey.
What if I’m not sure I’m ready for a leadership role yet?
That’s exactly why we built this program. My Marketing Map gives you the clarity, confidence, and strategic tools to step into leadership at your own pace. Even if you’re not moving into the C‑suite tomorrow, you’ll be building the skills and influence to be ready when the opportunity comes.
How long does it take to complete each program?
Each program is self‑paced, with about 10 to 15 hours of core content and activities, plus an hour of weekly coaching. Most participants complete a program in about 25 hours across 10 weeks, while applying activities directly to their current marketing efforts for real-time improvement.
When do the programs launch?
The courses roll out in sequence:
-
The Market is Live
-
The Message launches soon
-
The Map launches soon
Each program builds on the last, giving you a progressive path to strategic marketing leadership.